Using Four Color Printing to Make Your Posters Stand Out

December 14, 2020 by No Comments

Poster printing is a great way to advertise your business. Posters are very versatile, and they can be used to hang up as an advertisement or passed out directly to your clients. If you want a way to make your posters stand out from the rest, consider using four color printing.

One-of-a-kind design

Four color posters are one-of-a-kind. They are eye-catching to look at, and the posters can be used nearly anywhere. Larger posters can be displayed in shop windows or hung up for trade shows. Smaller posters can be used as gifts with purchase or souvenirs from an event.

This is generally designed to give you high-quality prints of a larger size. Printing is usually larger than 11″x17″. Depending on what you plan on using the posters for, you can also enhance their appearance by laminating them or mounting them for display. Poster Display Stands

The printing process

Large format poster printing is often performed on a special inkjet color printer by a professional poster printing company. The printers are large enough to print extra large posters and banners, and they use ink that creates quality images ideal for both indoor and outdoor printing. For clear images, 1200 dots per inch is how the color is applied, allowing for vibrant images. The printers can also handle a wide variety of materials, including paper vinyl, poster wood, photo satin, and more. Some poster printing companies may even print on fabrics and fine art canvasses.

Designing your poster

For the most effective four color poster printing, you will need to use software specifically designed for it. Software simplifies the process by making sure that the graphics and fonts are appropriate for the larger scale of poster printing. If you do not have the applicable software already, talk to your printer. Many printers will offer design services to create a beautiful poster based on your specifications.

Just like with smaller printing jobs, you should always be sure to proofread your final product before starting the poster printing process. Make sure that the colors are what you expected and that everything is spelled correctly, contact information is visible, and the design looks exactly how you want it. Remember, once printed, the only way to correct your poster is with a second printing.

Choosing your colors

When commissioning four-color poster printing, you will want to choose colors with meaning. If you are using photographs, then you want prints that look realistic and life-like. If you are using your company’s logo, then you need to make sure that the final product matches your logo. Keep in mind that the colors you see on your computer screen may vary from the final product. Because of this, it is important to talk to your printer about their color options. Ask for samples if possible to help find the color that is right for you.

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